DARE TO BE GREAT
No More Half-Measures No More Hollow Living
Break Free From Mediocrity and Reclaim the Fire Inside You
The world doesn’t need more nice guys. It doesn’t need more men checking boxes, numbing themselves with distractions, and convincing themselves they’re "doing fine."
What the world does need is men who are awake. Men who refuse to stay stuck. Men who have the courage to break the cycle of comfort, mediocrity, and complacency to become the leaders they were born to be.
That’s why every year, I take a select group of men deep into the Colorado wilderness. Not for a retreat. Not for an escape. For an initiation.
This is where you leave behind the excuses, the masks, and the safe version of yourself. This is where you confront the man in the mirror—and forge the man you were always meant to be.
May 28th-31st 2026 - Durango Colorado
DARE TO BE GREAT
BREAK. THE. CYCLE
MEN ARE YOU TIRED OF FEELING STUCK?
You know the feeling. That slow gnawing at your soul. You’re going through the motions, but something inside of you feels off. You’re living, but you’re not alive.
Here’s the truth: If you don’t change something, nothing changes. The fire inside you won’t reignite on its own.
That’s why this experience exists—to get you out of your routine, strip away the distractions, and force you to confront the truth. Out in the wild, you’ll find the clarity, courage, and conviction you’ve been searching for.
Gentlemen, You Are Not Alone in Your Quest for More
Most men feel this pull at some point in their lives—a whisper in the back of their minds telling them there’s something more.
But most will ignore it. They’ll drown it out with busyness and distractions, afraid of what they might find if they dig deep enough.
This isn’t for them.
This is for the man who refuses to settle. The man who knows there’s something wild, untamed, and powerful inside him—and is willing to do what it takes to set it free.
THE STRUGGLE TO FIND YOUR PURPOSE IS A JOURNEY WE ALL SHARE
You weren’t born to live a life of obligation and routine. You were born for significance. But too many men let fear, comfort, or uncertainty steal their calling.
This experience is your opportunity to rewrite your story, to get away from the noise, and rediscover the man you’re meant to be.
Purpose isn’t handed to you—it’s forged. In the fire. In the wilderness. In the decisions you make when no one else is watching.
DARE TO BE GREAT
Fight or Falter? Settle or Succeed? Passivity or Purpose?
Find the man that God called you to be!
The men who join me on this journey aren’t looking for a vacation. They’re not looking for another feel-good experience. They’re looking for something deeper—something that will shape the very core of who they are.
For four days in the raw, untamed Colorado wilderness, you’ll strip away every excuse, every distraction, and every lie you’ve told yourself about who you are and what you’re capable of.
You’ll have conversations that cut straight to the heart. You’ll confront the stories you’ve been living out of. And you’ll come face-to-face with the man you were born to be.
This isn’t easy. It’s not comfortable. But it is necessary.
The question is, are you willing to step into the fire?
DARE TO BE GREAT
MEET THE FOUNDER
My name is Mitch London, and I’ve devoted my life to helping men rediscover their purpose and reclaim their fire.
This isn’t theory for me—it’s personal. I’ve walked the path of mediocrity. I’ve felt the fire inside me dim. And I’ve done the hard work of rebuilding it, brick by brick, until I became the man I was meant to be.
That’s why I created Just Add Wilderness.
Not to inspire you. Not to motivate you. But to challenge you to step into the unknown and become the man you were born to be.
LIMITED TIME OFFER - $597 - Early bird
Introducing Walk With Warriors,
A Just Add Wilderness Event
Walk With Warriors isn’t for everyone. It’s not for the man looking for inspiration but unwilling to take action. It’s not for the man who’d rather make excuses than take responsibility.
It’s for the man who’s done playing small.
For four days and three nights, we’ll immerse ourselves in the untamed Colorado wild. You’ll be surrounded by a small group of men who are ready to dig deep, to burn away the distractions and illusions, and to forge something real.
This isn’t just an event. It’s a turning point. A reckoning. A chance to reclaim the fire that the world has tried to extinguish.
Few will answer the call. Will you?
WHAT TO EXPECT
GROUP CAMPING EXPERIENCE
We have reserved a rustic group camping site that is situated in a ponderosa pine forest at an elevation of 8,705 feet. Higher altitudes may take some getting used to. Hydration is very important during your time with us. There is water available onsite and each of you will be encouraged and reminded to stay hydrated. This will help to prevent any altitude sickness.
WHAT YOU NEED
For this event, you are able to drive your car to the location. We will be gathering at a group camping site with some amenities. You'll need some basics:
- Tent
- Sleeping Bag (30 degree rating recommended)
- Ground Pad/Cot
- Camp Chair
Full packing list included in registration confirmation
DARE TO BE GREAT
SUBMIT YOUR APPLICATION
If you're willing to make a drastic shift in your thinking and are coachable. If you're finally ready to free the warrior inside of you. Then let's get on the phone and chat. Yes, everyone who attends has to jump on a call. There's a sanctity I have to protect.
DARE TO BE GREAT
WHAT ARE THEY SAYING
10.0
Ron Gelok
I’ve been working with Pastor Mitch on a weekly basis for over a year now. During this time I got to first-hand witness his biblical teaching ability, coaching/mentoring, and see that he is the real deal when it comes to relationship with Christ and guiding men deeper into the Kingdom of God. I believe that his Wisdom and Wilderness program is Holy Spirit-led, transformative for men, and one of "God’s secret weapons."
I highly recommend being part of ANY discipleship opportunities he offers.
10.0
Cory Huddleston
When it comes to matters of actually “making it,” in life…I don’t believe it’s entirely possible without having a firm grasp on your identity. Identity in who God says you are and truly understanding that to a point that everything else you engage in flows from that reality.
Every man is trying to figure out his path in life and make it something that creates impact. We’re searching everywhere and doing anything we can for that moment of profound awareness where it finally all clicks and we begin to live with passion, purpose, and clarity. The problem, we search for that everywhere but the source…God. Who does He say that we are? That is the question. Just Add Wilderness is the perfect place to find the answer. The adventure of being in the wilderness and experiencing what it means to finally know who God says you are in Christ is ground zero for everything you are destined to become.
I can’t think of a better guide than Mitch!
10.0
Mark & Lisa Graham
Lisa and I met Mitch during the onset of covid and what a blessing it has been in getting to know him. I was involved in his men’s group prior to moving away from the Springs area and Lisa and I attended one of his series last winter: God’s Government. Fantastic.
Beyond the groups, Mitch has been a mentor, coach, and friend. People speak of having a deep bench; a diverse and accomplished pool of talent from which a team or business can draw upon to achieve its goals. Mitch is a deep bench… all by himself.
Mitch will challenge you. Bring new things to light that you thought you had “down pat”. Mitch will be incredibly well prepared-from the presentation material, media and pertinent scripture as it relates to the teaching. Mitch will inspire. His love for our Heavenly Father will spill over you. Some folks say they will pray on a matter and wait to see what God says. Mitch pursues the Lord as evidenced in: his love for the outdoors - Mitch seeks His Hands; in the quality of Mitch’s lessons - he seeks His Voice; in Mitch’s prayers (oh my gosh, inspiring prayers), Mitch pursues the love of Jesus. The Father has blessed Mitch, and I am ever grateful for his obedience, stewardship, and pursuit of God’s calling on his life-as we both have been blessed through him. And so shall you.
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The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising for years and have an established following as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.